Earthquake risk reduction approaches classically apply a top-down model where scientific information is processed to deliver risk mitigation measures and policies understandable by all, while shielding end-users from the initial, possibly complex, information. Alternative community-based models exist but are rarely applied at a large scale and rely on valuable, but non-scientific, observations and experiences of local populations. In spite of risk reduction efforts based on both approaches, changes in behaviour or policies to reduce earthquake risk are slow or even non-existent, in particular in developing countries.